KAMÈ by Simona: Brow Care, Natural Beauty and a Brand Born in Cyprus

Simona is a permanent makeup artist and the founder of KAMÈ, a beauty brand. Its first product, the KAMÈ Enhancing Brow Serum, grew out of years of working with women's brows in London, Dubai and Cyprus, and out of her own brow story. We asked her what brought her here, how KAMÈ started and where it is going next.

From Lithuania to Paphos

Where are you from, and where in Cyprus do you live now?

I'm Lithuanian, and I live in Paphos. I have lived in Cyprus for over ten years.

What brought you to Cyprus?

Cyprus has been an important part of my life for many years. Having lived internationally, I have always appreciated experiencing different cultures while building something of my own. Today, Cyprus is home, and it is where I am developing KAMÈ, a beauty brand that reflects both my professional experience and my personal approach to beauty.

KAMÈ, explained

How would you explain KAMÈ to a new neighbour?

KAMÈ is a beauty brand built around the idea of enhancing natural beauty through thoughtful, consistent care. Our first product, the KAMÈ Enhancing Brow Serum, reflects this philosophy: giving women the opportunity to care for their natural brows and make them part of their everyday beauty ritual.

How did it start?

KAMÈ grew out of my years of experience as a permanent makeup artist. Working closely with clients taught me how much brows can influence the overall balance of the face, but it also reinforced my belief that enhancing our natural features doesn't always have to mean adding more.

My own brow journey became an important part of this story, too. After having very thin brows, I experienced firsthand the journey of restoring them to a fuller, more natural appearance.

I wanted to create something that reflected this approach to beauty: a product that encourages women to give their natural brows the care and consistency they deserve before considering more permanent solutions.

Developing the formula took two years. I wanted KAMÈ to be something I could stand behind not only as a founder, but also as a beauty professional who understands the importance of the brow area.

For me, KAMÈ is about more than a serum. It represents a different way of approaching beauty: taking care of what you have, being consistent, and allowing natural beauty to take its place.

Who is it for?

KAMÈ is for the woman who appreciates understated beauty and believes that the smallest details can make a difference. She doesn't necessarily want more makeup or more procedures. She values looking after herself, choosing quality and investing in products that feel considered rather than excessive.

Our brow serum is for women who want to incorporate brow care into their daily routine and work towards fuller-looking, naturally beautiful brows. I also see KAMÈ as part of a particular lifestyle: one where beauty is not rushed, quality matters, and taking care of yourself is a quiet form of confidence.

London, Dubai and a different approach

What makes KAMÈ different?

My professional background is an important part of it. I trained in London and went on to live and work in Dubai at BROWZ, a leading permanent makeup salon. During that time, I worked with women of different nationalities, facial features and brow types, gaining extensive international experience in understanding brows and how to enhance them. My work was also recognised at the international WORDS Championship, where I won second place in the microblading technique.

These experiences shaped my philosophy: before deciding to alter your natural brows permanently, give them the care and opportunity they deserve. KAMÈ brings my professional understanding of brows into an everyday beauty ritual.

For me, luxury is not about excess. It is about choosing quality, appreciating the details and making thoughtful decisions about what you incorporate into your life. KAMÈ is for women who see beauty as a personal investment and appreciate a natural, refined result.

Where to find KAMÈ

Where can people find you?

KAMÈ can be discovered through our official Instagram account, @kame_collection_, and our online beauty shop, femmesfaces.com. You can also follow me at @simonakamin.

What's coming next?

The next step for KAMÈ is our second product, designed to complement the brows in a more cosmetic way. I see it as a natural extension of the first one: the brow serum focuses on consistent brow care, while the next product will complement the everyday routine. Together, they will make a beautiful duo for women who want to look after their brows and enhance their natural appearance.

My intention is to grow KAMÈ thoughtfully, building a collection in which each product has a purpose and works naturally alongside the others, without losing the philosophy that inspired it: natural beauty, considered choices and understated elegance.

Photos: Svetlana Yan (@_svetlana_yan_), courtesy of KAMÈ.

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